So you’re single, totally unattached, and you’ve decided it’s time to meet someone new. Well, you should be happy to know that the absolute best time to meet someone new is fast approaching!
When I say “best time,” I mean starting exactly at 12:01 am, the day AFTER Xmas.
In the 23 years I ran a dating service, the period beginning on December 26 was always the busiest time of year, when the most people joined, and we therefore had the largest pool of available singles for new members to meet.
And why is the last week of December and the first two weeks of January so busy? Obviously, the main answer is New Year’s Resolutions. For a single man or woman, the three most common resolutions are to stop smoking, to lose weight, and meet someone special in the coming year.
I wish I had the proverbial nickel for every time I heard someone say, “This past holiday season was the last one I’m going to spend drinking eggnog alone with my Aunt Aggie.” (Of course even if you do find a long-term meaningful relationship in 2013, your Aunt Aggie will still expect you to stop over next holiday season — as will your new beau’s Aunt Gertrude — but those types of complications are the subject of another column.)
Another reason January is such a busy month for singles’ organizations and businesses is that few people try and meet someone during the holidays. It’s just too hectic, and for some people, too depressing. It’s far easier to tell oneself, “AFTER the holidays, I am going to make a real effort to start a new relationship.”
From a business point of view, that last statement is verified by the fact that the “slowest” time of year at any singles organization is the period between Thanksgiving and New Year’s. While most retail businesses are booming during that five week shopping period, singles businesses rarely see new people joining — until the day after Xmas.
So THIS is the best time of year to join a personal matchmaking service or an on-line service. And if you are already a member this is the perfect time of the year to “polish” your on-line profile. Or to hire Your Profile Doctor to help you.